In 2020, we no longer say “look good” but “take care of yourself”. The beauty routine is intended to be natural , targeted, simple, responsible and with a long-term effect. It is on this last point that the laboratories had to innovate. Whether for skin, hair or nails, traditional products are quickly being overtaken. A cream will only treat the outer layer of the skin, the epidermis, which is intended to break down every four to six weeks. It will only have a superficial effect on the aging of the skin, for example. As for hair, the shampoos or conditioners advertised as repairing split ends are misleading... The hair fiber is biologically dead, once broken, it cannot be repaired, in the same way as nails. The solution, interior care with nutricosmetics.
Simplify your beauty routine with nutricosmetics
Quick to take, it seduces with its simplicity and is available in different formats: capsules, tablets , teas, flavored gummies. A boon for consumers tired of carrying an entire suitcase of beauty products on every trip. Food supplements are the assurance of an all-in-one product. The leitmotif of nutricosmetics: take care of yourself to be naturally beautiful without overdoing it. The actors of this revolution strive to offer their customers clean compositions: vitamins, trace elements and plants. In addition to boosting our appearance, these supplements fill in the deficiencies overlooked by our diet. With a very childish dosage, in the form of a cure at the rate of one or two tablets per day depending on the range, ensuring convincing results after a few weeks.
Food supplements or the desire for individuality
Another reason for its success: targeting! For shiny, stronger hair , blemish-free, less dry skin, stronger nails or to prepare for sun exposure, there is something for all needs. Enough to give the impression of treating yourself to tailor-made treatment, in a society that seeks personalization at all costs. At the same time, the arrival on the market of clean nutricosmetics responds to a desire for natural products. A desire very well illustrated on social networks with a lot of hashtags: #nomakeup, #makeupfree, #naturalhair, #curlyhairdontcair or #nakedface. Further proof, the nude makeup technique which has been going on for around ten years. The art of spending hours putting on makeup to give the impression of glowy , makeup-free skin. As if the external environment should be enough to magnify us, without necessary artifice. This is how the hashtag #goldenhour appeared. This moment of a few minutes at dusk during which the golden rays of the sun embellish any selfie. Beauty being a vector of self-confidence, we just ask to take the plunge!