“Suffering from androgenetic alopecia and feeling uncomfortable with my curly hair, everything changed during a trip to the United States. There I meet and talk with women who are proud of their hair and experts in natural hair care.
With Madam President, I wanted to provide real help. Help for more beautiful, longer, stronger hair. It was with a friend, a doctor of pharmacy, that everything came to fruition: from the formulation of the brief to the launch of the first product in the range, Resolution n°1 , still today the most complete food supplement on the market . From now on, it is a range of IN & OUT products which is offered for all hair types ranging from dietary supplement to defining treatment.
I am often asked the question “Why Madam President”? Madam President, it is a position taken against the dictate that society imposes on us. We have the right to feel beautiful and represented, regardless of our hair texture, body shape or skin color. Beyond aesthetics, hair represents our identity , our culture, that transmitted by our elders. Taking care of them and cherishing them is a sign of acceptance and self-love.
Today, more than ever, we are all Presidents! »