"Suffering from androgenetic alopecia and uncomfortable with my curly hair, everything changed during a trip to the United States. There I met and talked with women who were proud of their hair and experts in natural hair care.
With Madame President, I wanted to provide real help. Help for more beautiful, longer, stronger hair. It was with a friend, a doctor of pharmacy, that everything came together: from the formulation of the brief to the launch of the first product in the range, Resolution No. 1 , still today the most complete food supplement on the market . From now on, it is a range of IN & OUT products that is offered for all hair types, from food supplements to defining care.
I am often asked the question "Why Madam President"? Madam President is a position taken against the dictates that society imposes on us. We have the right to feel beautiful and represented, regardless of our hair texture, our body shape or the color of our skin. Beyond aesthetics, hair represents our identity , our culture, that transmitted by our elders. Taking care of it and cherishing it is a sign of acceptance and self-love.
Today, more than ever, we are all Presidents! ”
