→ Hydration & nutrition:

Curly and coily hair has a particular characteristic: its spiral shape prevents sebum (that famous natural oil produced by the scalp) from properly flowing to the ends. The result? The lengths are often dry, especially at the ends, which can make them dull, rough, and brittle.

Don't worry, it's perfectly normal. But it does mean they need a little help!

Ideally, you should focus on products that deeply hydrate and nourish. This dual action helps to restore bouncy, supple, and well-defined curls, day after day.

→ Frizz & dehydration

If your curls are puffy, frizzy, or don't hold their shape, it's probably due to frizz. This phenomenon is often linked to a lack of hydration or external aggressors: sun, pollution, humidity, heat…

And then, between the frequent use of heated appliances, repeated straightening and overly tight hairstyles, hair is often subjected to constant stress.

The right approach: moisturize daily and seal in the moisture with a hair milk like Madame La Présidente's Hair Milk. And above all: the less you manipulate your hair, the healthier it will be. Opt for protective hairstyles (but without pulling too hard!) to keep your curls well-defined.

→ Breakage & fall

It's a fact: textured hair is more fragile. It can sometimes be hard to tell the difference between breakage and hair loss. However, they don't have the same causes.

Breakage occurs when hair breaks along the way, often due to dryness, lack of care, overly vigorous brushing, or hairstyles that are too tight.

Hair loss , however, starts at the root. It can be linked to stress, hormones, diet, or an unbalanced scalp.

To minimize breakage, you need to hydrate, nourish, and handle your hair gently. A mask like Resolution No. 6, which is both repairing and softening, is perfect for strengthening the hair fiber.


To combat hair loss, consider stimulating microcirculation (a gentle scalp massage every evening with Resolution No. 3 serum!) and taking care of yourself from the inside out. Resolution No. 1, Hairboost, or Mama by Madame La Présidente, rich in vitamins, plants, and minerals, boost growth and restore vitality to tired hair.

1. Cleanse without drying: alternate shampooing and co-washing

Two complementary options:

“Resolution Shampoo No. 5 Curly to Kinky Hair” This shampoo, enriched with the Capillum Fortis complex, a powerful blend of ginkgo biloba, kigelia and cinnamon, helps strengthen the hair fiber, stimulate the scalp and limit hair loss.

Formulated with 95% naturally derived ingredients, it contains no sulfates, silicones, or parabens. It offers gentle cleansing that respects sensitive scalps without drying out hair.

Specially designed for curly to frizzy hair, this shampoo contains a higher concentration of acai oil than the other two shampoos in the range; it is a precious active ingredient that deeply moisturizes dry scalps while preserving their natural balance.

It is recommended to leave the shampoo on for 2 to 3 minutes after application to the scalp, in order to allow the active ingredients to penetrate properly.

“Co-wash” Madame La Présidente’s co-wash is the perfect product for those who want to gently cleanse their hair without using a traditional shampoo. Specially formulated for curly and coily hair, it removes impurities while respecting sensitive and dry scalps. Its creamy texture cleanses without lathering, but hydrates, softens, and makes detangling easier than ever. The result: fresh, clean, and well-defined curls, without any stripping effect. Ideal between shampoos or for gentle routines, it’s a true ally for keeping your hair beautiful, supple, and healthy every day.

2. Nourish deeply

“The Strengthening Mask Resolution No. 6”

Thanks to its formula enriched with olive and sunflower oils, as well as the exclusive Capillum Fortis complex (combining ginkgo biloba, kigelia and cinnamon), this hair mask deeply repairs, strengthens the fiber and hydrates and nourishes the hair.

This mask can be applied directly to the roots, as it contains active ingredients specifically designed to stimulate the hair bulb and promote growth, thus helping to reduce hair loss. For optimal results, leave it on for 30 minutes before rinsing.

Curly hair has long been misunderstood. Today, we celebrate it. We embrace it. And above all, we care for it as it deserves.

With Madame La Présidente, you have in your hands skincare products designed for your true texture: natural, effective and respectful.

There's no need to try and tame your hair. Just talk to it with the right products :)